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PRIVACY STATEMENT


– Updated September 2022


Who We Are


Brighton Florist is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. Our website address is: https://brightonfloristsa.com.au/.


We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.


A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner.


What Personal Data We Collect and Why We Collect It


Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone and facsimile numbers. 


This Personal Information is obtained in many ways including interviews, correspondence, by telephone and facsimile, by email, via our website https://brightonfloristsa.com.au/, from your website, from media and publications, from other publicly available sources, from cookies and from third parties. We don’t guarantee website links or policy of authorised third parties.


We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clients and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.


When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.


Sensitive Information


Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.


Sensitive information will be used by us only:


  • For the primary purpose for which it was obtained
  • For a secondary purpose that is directly related to the primary purpose
  • With your consent; or where required or authorised by law. 


Third Parties


Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances, we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.


Comments


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.


Media


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Cookies


To improve your experience on our site, we may use ‘cookies’. Cookies are an industry standard and most major web sites use them. A cookie is a small text file that our site may place on your computer as a tool to remember your preferences. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.


When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.


If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.


Embedded Content From Other Websites


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.


These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


Analytics


Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and usage.


Security


Cookies


Visiting the login page sets a temporary cookie that aids compatibility with some alternate login methods. This cookie contains no personal data and expires after 1 hour.


The Wordfence security plugin may set cookies to aid with various security-related features. For the entire list of cookies and their purpose, please refer to https://www.wordfence.com/help/general-data-protection-regulation/#cookies-set-by-the-wordfence-plugin.


Logs


The IP address, user agent and referrer of visitors is saved to the database by the Wordfence security plugin, for use in Live Traffic viewing. For more information, please refer to the privacy policies from Wordfence and Defiant (owner of Wordfence).



The user ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the site from specific kinds of attacks. Examples of conditions when logging occurs include login attempts, log out requests, requests for suspicious URLs, changes to site content, and password updates. This information is retained for no more than 90 days.


Who we share your data with


This site is scanned for potential malware and vulnerabilities by Wordfence. We do not send personal information to the scanner; however, the scanner could find personal information posted publicly (such as in comments) during the scan.


How long we retain your data


Security logs are retained for 60 days.


Where we send your data


This site is part of a network of sites that protect against distributed brute force attacks. To enable this protection, the IP address of visitors attempting to log into the site is shared with a service provided by ithemes.com. For privacy policy details, please see the iThemes Privacy Policy.


Disclosure of Personal Information


Your Personal Information may be disclosed in a number of circumstances including the following:


  • Third parties where you consent to the use or disclosure; and
  • Where required or authorised by law.


Security of Personal Information


Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.


When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.


Access to Your Personal Information


You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.


Brighton Florist will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.


In order to protect your Personal Information we may require identification from you before releasing the requested information.


Maintaining the Quality of Your Personal Information


It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.


Policy Updates


This Policy may change from time to time and is available on our website.


Privacy Policy Complaints and Enquiries


If you have any queries or complaints about our Privacy Policy please contact us.